529 Plans are not only a great college saving vehicle, they offer tax advantages clients may not be aware of. Chances are most of your clients invest for someone’s college (either a child or grandchild). Take a look at your book and group your college saving clients into those with and without 529 plans:
College savers without 529 plans – Use the Tax Advantage flyer to help you discuss the benefits – tax and otherwise – of the Tomorrow’s Scholar 529 plan, which has one of the broadest investment mixes and highest contribution maximums in the industry.
College savers with 529 plans – If clients already know about 529 plans, have a conversation about reaching out to friends and extended family to contribute. The flexibility of 529’s is such that they appeal to those looking for estate and gifting exemptions as much as those who want to invest automatically.
Accelerated Gifting Flyer – Use this client-approved flyer to interest the grandparents and relatives who can help fund a child’s education by utilizing the unique estate and gift tax advantages of 529 plans.
Prospecting letters – These letters are effective in starting a 529 conversation with clients or prospects.